Privacy Policy

Counterpace Privacy Policy

Effective Date: September 27, 2021

Your privacy is very important to us. Please read below to see how Pulson, Inc., creators of the Counterpace guidance system, handles information. Before we get to the details, here are a few of our fundamental privacy principles:

Pulson respects your privacy and shares your concern about the security of data you may submit to Pulson’s websites and the related mobile applications and services, including those made available under the Counterpace brand (collectively, the “Services”). Our privacy policy (the “Privacy Policy”) explains the information we collect, how we use and protect it, and how to access and update your information.  This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls.

Questions or comments about this Privacy Policy may be submitted by email to

Information We Collect

Pulson collects information about you, including personally identifiable information, if you choose to share it with Pulson, register an account, or if you track activities using the Services. Pulson also collects information about how you use the Services. There are several opportunities for you to share information about yourself and your activities with Pulson, including your name, physical address, email address, gender, age, equipment usage, activities (including date and time as well as your heartrate, your pace, and their relative timing), profile photo and other pictures. You may also submit comments and other content to be shared. In addition, Pulson will collect your credit card or other payment information if you purchase goods or services from Pulson.  If you are a user of our mobile application for researchers, then your research protocols are also collected by the Services.

We may track your location in the Pulson mobile application in order to compute your speed, elevation gain, distance, and to create a map and other user interface elements to describe your exercise session. We maintain this location information only for your benefit and to operate and improve our products and services. You may delete all location information we store at any time by deleting your account.

You may use the Services to access your contacts’ information, to connect with your contacts on the Services, or to send them your activity information while using the Services. If you choose to use these features, Pulson will access and store your contacts’ information. You may delete your contacts’ information by updating your account settings, by contacting us at, or by updating your device’s permission settings.

Pulson may allow you to sign up and log in to the Services using accounts you create with third-party products and services, such as Facebook or Google (collectively, “Third-Party Accounts”). These Third-Party Accounts may ask your permission to share certain information from your Third-Party Account with Pulson. We use this information to verify your identity as well as to provide you with features of our products and services. This information may include your first and last name, email address, profile information and preferences with the applicable Third-Party Account. This information is collected by the Third-Party Account provider and is provided to Pulson under their privacy policies. You can generally control the information that we receive from these sources using the privacy settings in your Third-Party Account. You can deactivate your account at any time by contacting us at

When you make a payment through our payment page, we may collect information from you to properly process your payment. This personal information may include your name, address, phone, email address, the payment amount, and information about your desired payment method (e.g. credit card, online payment service, or any other payment method made available by us) (“Payment Method”). We use certified third-party payment services and we do not view or store your Payment Method information.

How Information is Collected and Stored

Pulson collects information you provide to us. When you register and agree to our Terms of Service, you must provide personal information such as your name and email address. You may post content, including photos, and communicate with other users. You may also provide additional personal information or payment information to complete your user profile or make purchases.

Pulson also automatically collects a variety of technical information, including location, device and network information, cookies, log files and analytics services.

Cookies and Similar Technologies

When you use the Services, a cookie will be stored on your computer. Generally, cookies and similar technologies work by assigning to your computer a unique number that has no meaning outside of Pulson. Pulson’s cookies do not contain any personally identifying information; Pulson may use them to personalize your experience. Pulson may also use cookies to assist it in delivering content specific to your interests. Additionally, after you’ve entered your user ID and password during a session on the Services, Pulson saves that information so you don’t have to re-enter it repeatedly during that session. Most browsers automatically accept cookies. The only way to “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, please contact us. Not accepting cookies may make certain features of the Services unavailable to you or make the Services more difficult to use. Pulson may also use your IP address to identify you, to administer the Services and to assist in diagnosing problems with Pulson’s servers.

Services Logs

The Services use log files to store user interaction information. Stored information includes IP addresses, device identifiers, browser type and version, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyze trends, administer the Services, track users in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc., may be linked to session IDs, user IDs and device identifiers.

Activity Logs

The Services and particularly the mobile application use log files to store activity information in Activity Logs. Stored information includes date/time stamp, movement timing, cardiac timing, guidance information, device identifier, and other related information. Stored information may also include time-stamped location information. This information is used to provide analysis and graphing tools to users of the Services, provide support to users of the Services, do research on the efficacy of the Services, analyze trends, administer the Services, and gather broad demographic information for aggregate use. Session IDs, etc. may be linked to user IDs and device identifiers. If you are a user of our mobile application for researchers, then your research protocols are copied into your Activity Logs and subject to the same policies as the Activity Logs.

Analytics Services

Pulson uses third party analytics providers to understand how the Services are used and to help us improve the Services.

Collection from Children

The Services are not intended for use by children under the age of 13. Pulson does not knowingly collect any information from children under the age of 13. If you believe we may have accidentally received such information, please contact us immediately via

Third Parties

Pulson may collect personally identifiable information about your activities over time and across third-party websites or online services when you use the Services. We may obtain additional information about you from third parties such as marketers, partners, researchers, and others. We may combine information that we collect from you with information obtained from such third parties and information derived from any other product or service we provide.

Pulson is committed to providing you choices to manage your privacy and sharing. However, Pulson does not recognize or respond to browser-initiated Do Not Track signals. To learn more about Do Not Track signals, you can visit

How Pulson Uses Information

Pulson primarily uses the information we collect to administer and operate the Services. We also use this information to analyze, develop and improve the Services. We may also use this information to market the services, accept payments, provide support related to the Services, protect users and enforce our Terms of Service, promote safety, pursue further research in order to improve the Services, and communicate with you. Additionally, your information may be shared with third parties, as set forth below.

How Information is Shared

Sharing Information and Activities

You may share your information, including your profile, username, photos, your activities, and comments you make. You may choose to invite your contacts to view your activities using the Services. If you link your Pulson account to other social networks and share your activities, they will be viewable outside the Services. If you choose to share or post your location information via such third parties, it is possible that unintended people could have access to such information. You should use caution when sharing information via third parties and you should carefully review the privacy practices of such third parties.

Publicly Available Information

Information and content that you share using the Services may be publicly accessible.

Sharing within Pulson

We may share your information and content within Pulson to operate, improve, or promote the Services.

Service Providers

We may share your information with third parties who provide services to Pulson such as supporting and improving the Services, promoting the Services, processing payments, or fulfilling orders. These service providers will only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also use service providers to collect information about your use of the Services over time so that we or they may promote Pulson or display information that may be relevant to your interests on the Services or other websites or services.

Affiliates and Acquirors of our Business or Assets

We may share your information with affiliates under common control with us, who are required to comply with the terms of this Privacy Policy with regard to your information. If Pulson becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we will give you notice before your personal information is transferred or becomes subject to a different privacy policy.

Aggregated and De-Identified Information

Pulson may de-identify Activity Logs and may modify, de-identify and aggregate the information, data, text, sound, photographs, graphics, video, or other materials you make available in connection with the Services, in ways that do not personally identify you or contain personally identifiable information. During such de-identification, we will always remove all location information from the Activity Logs. Examples of such aggregated information or statistical data include information about equipment and usage, demographic information and performance or biometric information. Pulson may use, sell, license, and share this information with third parties for research, business or other purposes. If you make information or content publicly available on the Services, such information, even when aggregated, is capable of being publicly viewed and possibly associated with you.

With Consent

We may share your information if (i) you direct us to do so or (ii) you otherwise consent to such sharing.

Legal Requirements

We may share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that disclosure is reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process. We may also disclose your information if we determine that disclosure is reasonably necessary or appropriate to prevent any person from death or serious bodily injury, to address issues of national security or other issues of public importance, to prevent or detect violations of our Terms of Service or fraud or abuse of Pulson or its users, or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.

DMCA Notices

We may share your information with third parties when we forward Digital Millennium Copyright Act (DCMA) notifications, which will be forwarded as submitted to us without any deletions.

Unforeseeable Disclosures

Your personally identifiable information may be disclosed to third parties in unforeseeable situations that are not preventable even when commercially reasonable protections are employed, such as in the case that Pulson or the Services is subject to a hacking or other attack.

How We Protect Information

We take several measures to safeguard the collection, transmission and storage of the data we collect. These steps depend on the sensitivity of the data that we collect, process, and store. Although we strive to employ reasonable protections for your information that are appropriate to its sensitivity, we do not guarantee or warrant the security of the information you share with us and we are not responsible for the theft, destruction, loss or inadvertent disclosure of your information or content. No system is 100% secure. The Services use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information and Payment Method information. The Services are registered with site identification authorities so that your browser can confirm Pulson’s identity before any personally identifiable information is sent. In addition, Pulson’s secure servers protect this information using advanced firewall technology.

To help ensure that these measures are effective in preventing unauthorized access to your private information, you should be aware of the security features available to you through your browser. You should use a security-enabled browser to submit your Payment Method information and other personal information at the Services. Please note that if you do not use a SSL-capable browser, you are at risk for having data intercepted.

Most browsers have the ability to notify you if you change between secure and insecure communications, receive invalid Services identification information for the Services you are communicating with, or send information over an unsecured connection. Pulson recommends that you enable these browser functions to help ensure that your communications are secure. You can also monitor the URL of the Services you are visiting (secure URLs begin with https:// rather than http://), along with the security symbol of your browser to help identify when you are communicating with a secure server. You can also view the details of the security certificate of the Services to which you are connected. Please check the validity of any Services you connect to using secure communications.

How to Opt Out or Adjust Notification and Email Preferences

We offer various ways to opt-out of our notifications. To choose to stop receiving certain emails from Pulson, please follow the unsubscribe instructions within each email communication or contact us at Pulson will not provide or share any mailing lists or other information about you to another company or service other than as set forth in this Privacy Policy. Any administrative or service related emails (to confirm a purchase, or an update to the Terms of Service, etc.) generally do not offer an option to unsubscribe as they are necessary to provide the service you requested.

Updating Account Information

You may correct, amend or delete submitted account information that is inaccurate at any time by adjusting that information in your account settings. If you need further assistance, please contact Pulson at Pulson will generally respond to your request within 7 business days.

Deleting Information and Deactivation of Accounts

You may request deletion of your personally identifiable information by contacting us at to request account deletion. Once deactivated, your account and activities cannot be reinstated.  Even after your account is deleted, Pulson may keep a copy of your de-identified Activity Logs in our records, and may continue to use your aggregated de-identified information indefinitely. If you purchased a product from us, the date, price, purchaser name, email address, and physical address specified in such transaction will be retained in our accounting records.

Note that content you have shared with others or that others have copied may also remain visible after you have closed your account or deleted the information from your own profile. In addition, you may not be able to access, correct, or eliminate any information about you that other users or third parties copied or exported out of our Services. Your public profile may be displayed in search engine results until the search engine refreshes its cache.

Privacy Policy Information

If Pulson makes changes to this Privacy Policy, the updated Privacy Policy will be posted on the Services in a timely manner. If the changes are significant, we will provide a prominent notice on the home page of the Services. Pulson reserves the right to modify this Privacy Policy at any time. If you object to any of the changes to Privacy Policy, you may cease using the Services and deactivate your account. Using the Services after a notice of changes has been communicated to you or published on the Services shall constitute your agreement to the changes.

United States Operation

The Services are operated from the United States. If you are located outside of the United States and choose to use the Services or provide information to us, your information will be transferred, processed and stored primarily in the United States. United States privacy laws may not be as protective as those in your jurisdiction. You acknowledge and consent to this practice.  For redundancy and efficiency, your information may be held on computer systems anywhere in the world.


While Pulson continues to work hard to protect your personal information, no data transmission over the Internet can be guaranteed to be absolutely secure, and Pulson cannot ensure or warrant the security of any information you transmit to Pulson. Transmitting personal information is done at your own risk.

Retention of Information

We retain information as long as it is necessary and relevant for our operations. Information about you that is no longer necessary and relevant for our operations will be de-identified and/or disposed of securely. In addition, we may retain information from closed accounts to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Services’ terms and conditions and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

When you delete your user account, certain personal information will be immediately de-associated with the account and deleted, such as your e-mail, name, birth month, and profile photo (if applicable), if you had chosen to provide this information. Additionally, your Third-Party Account information will be immediately de-associated with your account. All of your activities will be de-identified, made private and no longer associated with your personal information. Your comments will be deleted. We may, however, keep a record of your deletion for up to 30 days following your deletion of an account. Additionally, we may keep system logs, which may be associated with your account for up to 90 days following your deletion of an account.